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Google offers a free AdWords performance measurement tool in the form of conversion tracking. In a general sense, conversion tracking refers to the number of customers an ad brings for the business. O ...

Investing in AdWords marketing campaign is one of the best strategies to expose your website to targeted audiences. However, it is important to manage the AdWords campaign and one of the important asp ...

AdWords management is incomplete without tracking the performance of the AdWords marketing campaign launched by you. Find out information about how to keep track of the AdWords performance for clean A ...

Each keyword is treated separately and your position on the search engine results page (SERP) after the auction is referred to as AdRank. Google takes into account your bid on a specific keyword and t ...

Google created the Quality Score (QS) metric to measure the effectiveness of ads within its network. Advertisers who creates highly relevant ads are rewarded with higher overall Quality Score.