aron
Joined: 17 Nov 2012
Posts: 10
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 Posted: Sat Nov 17, 2012 12:01 pm Post subject: marketing |
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Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production to the customer in order to stay profitable.
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